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Chipotle Launches Assault on Big Food

“The Scarecrow” is a 3-1/2-minute film that Chipotle Mexican Grill released online that depicts what the brand calls “a dystopian fantasy world” in which “all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system.”

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