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Dangers of Over-Selling

With so much pressure on campaigns to outperform their predecessors, marketers try to find every possible nuance to differentiate what they’re selling. But sometimes slivers of detail are brought front and center as lead differentiators, which result in blurring the line between fact and fiction. BrandChannel ran an article about how doing so cost Kellog’s a pretty penny – to the tune of $4 million.

Here’s the original spot that ran back in 2009.

 

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