Comments Off on Keeping America Beautiful

Keeping America Beautiful

/ /

Keep America Beautiful and The Ad Council have come together again, 30 years later to put a facelift on their memorable campaign on littering. It was easily one of the most memorable campaigns in advertising history, and ran for 12 years straight.

Back on Earth Day 1971, the two organizations created the “Crying Indian” commercial which featured a Native American actor tearing up at the spectacle of pollution all around him. He paddled a canoe through polluted waters, and watched motorists toss trash out of their vehicles with no regard for its effect on the environment.

Here’s the spot from back in the day – I remember seeing these as a kid.

The spots from their new “I want to be recycled” campaign in which recyclable materials aspire to be more than they appear to be. And remember – leave the land as you found it.

 

Bookmark the permalink

Comments are closed.